• address: Viale della Repubblica, 1231020 Villorba TV, Italy
• telephone: ++ 39 0422 420 877
• fax: ++ 39 0422 421 816
• website: https://www.pinarello.com
• e-mail: infobike@pinarello.com

About Pinarello Bikes

They aren’t cheap but if you own a Pinarello you will definitely turn heads. The people in Treviso, Italy who put together these mostly hand-crafted bicycles sure know how to make a bike look pretty while keeping it very functional.

The Pinarello is definitely more than just eye candy and is generally one of the fastest rides on the market. Most reviewers comment that their bike “tracked like it was on rails”, “wanted to go faster” and “turns at your thought”. Another said the Pinarello was like a Lamborghini compared to other brands that were more like Mustangs. Most riders also talk about how the bike “spoke to them” when they were deciding between brands. The appeal of a quality, Italian made frame (although some are made in Taiwan) also beared considerable weight in their decision to purchase a Pinarello.

Pinarello is an Italian high-end bicycle company that makes bikes for road racing, track racing and cyclo-cross. It’s also part of Italian biking royalty along with Colnago and DeRosa, who together form the “big three” of the Italian manufacturers. The Montello, Gavia and Treviso are some of the most successful frames from the 80s and 90s. The more current frames include the Dogma, Prince and FP. At between $3,000 to $6,000 USD they are still pricey enough that you might hate to mix it up too much and scratch the pretty paint.

Pinarello has dubbed their Prince Carbon bikes the “finest racing bicycle in the world”. The bike has received a number of awards from Bicycling USA (Best Racing Bicycle in the World) in 2008 and 2009 and Ciclismo ITA (Bike of the Year) in 2008 and 2009. Prince Carbon is built from carbon fiber sourced from Japanese textile giant Toray which supplies aerospace companies around the world. It is incredibly strong and handles better around bends, downhill and on bumpy roads.

The company was birthed in the early days of the first professional Italian bike teams during WWII in an economically prosperous part of the country. Giovanni Pinarello had always had a passion for bikes and had worked in a bicycle factory from the age of 15. He raced very successfully until he was given the opportunity to become part of Treviso bicycle manufacturing. He gave up cycling and began to help promote and advertise for local teams instead.

Pinarello also developed a history of sponsoring bicycle teams and their successes have aided in the recognition and promotion of the brand. In 1957 Pinarello bikes were first used in national team competitions and in 1960 Pinarello sponsored its first professional team, the Mainetti. Mainetti produced many champion cyclists and their success internationally was a coup for Pinarello. A Pinarello finally won the Giro d’Italia in 1975. In the 1980s Pinarello worked closely with Inoxpran who were considered market leaders in stainless steel products. In 1984 Pinarello cyclists won gold medals at the Los Angeles Olympics and in 1988 the first Tour de France.

Pinarello continued to partner with many professional teams including Banesto featuring Miguel Indurain. Indurain enjoyed two Olympic victories, a world time trial championship, an hour record, two Giro d’Italias and five Tour de France victories on a Pinarello. In the 90s the success of sprinter Mario Cipollini, Chioccioli and team Telekom (includes Jan Ullrich), has helped Pinarello continue as a tour de force.

Today despite market demands to increase production, Pinarello remains committed to meticulous quality control and attention to detail. They test all their own products and once they withstand those rigours the bikes are passed onto professional cyclists and the general riding public. This is the ideal bicycle for riders who want legendary Italian performance at a reasonable price. And, yes, of course, most of them get racing car red frames.

Hours of work

Monday – Friday
9 am – 5 pm

Additional Information

• Standard Frames: No
• Custom Frames: Yes
• Retrofitting old bikes: No
• Year Established: 1952
• Products Made In: Taiwan/Asia and shipped to Treviso, Italy for painting and assembly
• Availability: dealers in Italy, Europe and worldwide
• Types of Bicycles: road, track, cyclo cross, time trial, triathlon, urban, kids
• Construction Methods: CF frames in Taiwan, then inspected, assembled and finished by hand in Treviso, Italy
• Frame Materials: original frames are steel tubing and some aluminum, since 2004 carbon fiber, Torayca Carbon Fiber, Magnesium, Monocoque Carbon Fiber, Aluminum Triple Butted, Price carbon

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